Football isn’t just something we do, it’s who we are.

The beautiful game is a lifestyle, and an increasing number of brands are now helping us live it.

Gone are the days where the only way you could represent your love for the game was through a baggy replica jersey or an ill-fitting training top.

Now we are seeing high-end, luxury lifestyle lines join the market,

offering fans the chance to both represent their passion for football while also looking and feeling good.

Paris Saint-German’s partnership with the Jordan brand raised the game last year,

releasing a collection of clothing as well as their limited edition PSG Air Jordan 1 Retro High OG high-top sneakers.

It features black laces with metal studs, a PSG Jordan logo on the back of the tongue.

"Ici c'est Paris" mention on the insole and Black and red stripes on the midsole.

They are still available here: VISIT

But the French champions were not done there.

“A Bathing Ape and Paris Saint-Germain to release new collection,” the club announced in November.

“This all-star line-up has resulted in a striking lifestyle collection dedicated to fans of BAPE and PSG.

The capsule features 13 pieces, including three items exclusively available for supporters from the capital,” read a statement.

The limited, exclusive range featured hoodies, jackets, t-shirts, shorts, snoods and bags,

and so high was demand that BAPE released the line via a raffle at the L.A store which determined the order in which their customers could enter the store.

Manchester City certainly took notice and have recently announced international fashion house Dsquared2 as their Official Fashion Partner.

They are still available here: VIEW TWEET

And now GOAL™ has entered the arena.

A football-inspired lifestyle brand that originated from the #1 football website, this modern, street-style collection is tailored for fans of all generation to express their passion for the game.

The fashion-forward collection of the 19SS line features the GOAL™’s trademark, bold Goal logo, highlighting the logo’s essence, which encapsulates the ecstatic split second of football’s finest moments.

Starting its journey with the slogan #LIVETHEGOAL, GOAL™ will strive to deliver the invigorating message through sports and casual wear that capture authentic football culture that every football fan live in.

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